In my last post I defined the first two steps of staging a home for sale; determining what needs to be done and then doing the work. Today’s blog is about the third step-creating a home that will appeal to your ideal buyer, the showcasing.
Showcasing a property can only happen once all the agreed-upon recommendations made by your stager have been completed. Using modern selling techniques your stager will help create spaces that allow potential buyers to emotionally connect with the property – and what, you may ask does that mean.
Imagine your favorite movie or TV program for a minute…the set designer will have used furniture, color, lighting and accessories to create a space lets the viewer understand what goes on in that space and who the users most likely are. The set designer will not create a family style kitchen if the script has been written for a single, professional male or female. The set design will be much different if the script is written for a single person living in a high-rise apartment in a major city then it would be if the script is written for a family of four who live in the suburbs.Your stager will use these same design principles to create the look and feel that your ideal buyer is looking for.
Working with your Realtor and local demographics, your stager creates a welcoming environment for the future owner of your property. Life-style selling techniques combined with a strong understanding of scale, proportion and flow help ensure that your property is one that will definitely get put on a potential buyer’s list of great possibilities! In fact, it is not uncommon for a buyer to make an instant connection and a quick offer on a well-staged property.
With the popularity of HGTV design shows the term “home staging” has become much more recognizable and novices often feel, after watching dozens of these addictive programs, that staging is simply about de-cluttering and renting a lot of new furniture. Successful staging is so much more than that and by consulting a professional stager you can avoid costly errors and generate a high return on any investment.
Home staging is still a relatively new profession and is entirely self-regulated. Most professional stagers have taken some sort of training in the design field and usually belong to a trade organization such as the Real Estate Staging Association (RESA) where they follow a given code of ethics that helps make sure that a high level of professionalism and accountability are met.